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INVESTMENT THESIS
PROBLEM & SOLUTION
The Problem:
Traditional ab workout tools often lack engagement, leading to suboptimal fitness outcomes. Combat fitness tools are typically inaccessible or prohibitively expensive.
The Solution:
AbPunch offers a multifunctional fitness device with interchangeable attachments that simulate combat movements while targeting core muscles. Its compact, user-friendly design is suitable for both home and gym use.
Financials
Year One Projection:
- Revenue: $450,000 (1,000 units sold)
- Expenses:
Manufacturing: $250,000 Marketing: $100,000 Operational: $50,000 - Net Profit: $50,000
Year One Projection:
- Revenue: $900,000 (2,000 units sold)
- Expenses: Manufacturing: $500,000 Marketing: $150,000 Operational: $75,000
- Net Profit: $175,000
FUNDING REQUIREMENTS
Total Raise: $100,000
- Use of Funds: Manufacturing Cost: $60,000 Marketing Campaign: $30,000 Operational Costs: $10,000
Milestones
- Achieve 500 pre-orders through Kickstarter.
- Deliver initial 500 units to early customers
This pitch deck should provide an overview of AbPunch, incorporating specific market data and financial projections to present a compelling case to potential investors.